Logistics is undergoing a phase of rapid change driven by automation, the digitalization of processes, and the growth of e-commerce. These trends are profoundly transforming the way warehouses operate and, consequently, the type of professionals organizations need to hire. Beyond technology, the real challenge lies in how logistics talent evolves and in the emergence of new profiles capable of connecting systems, processes, and business.
From the human resources perspective, this transformation is very clearly seen in the recruitment processes. In recent months, we have observed how certain profiles have become strategic to support the evolution of automation and digitalization solutions implemented in our clients’ warehouses. It’s not just about filling positions, but about identifying professionals who bring a cross-functional vision and understand logistics as a technological and human ecosystem.
One of the key roles in this context is that of the Warehouse Management System (WMS) manager. This profile has become a central figure within logistics organizations. Their function goes far beyond the technical management of the system: they act as a link between daily operations, the IT teams, and the continuous improvement of processes. The WMS manager analyzes data, identifies inefficiencies, proposes adjustments, and ensures that the technology aligns with the realities of the warehouse. Their impact is direct on productivity, traceability, and the quality of service provided to our customers.
Along with this technical profile, the evolution of consultants specialising in automation is also noteworthy. The market is increasingly demanding sales professionals with a deep understanding of logistics processes and associated technology solutions. These profiles combine business skills with analytical skills, technical understanding, and problem-solving orientation. Their role is to accompany clients in identifying real needs and making decisions, acting as advisors rather than as traditional salespeople.
Another growing profile is the one linked to the B2B e-commerce channel in the After-Sales area, particularly relevant in industrial and logistics environments. These professionals work on digitizing customer relationships, manage online platforms, analyze purchasing behavior, and help improve the user experience. Their work connects the digital world with logistics operations, facilitating more agile, transparent processes that are aligned with market expectations.
Looking ahead to 2026, everything points to logistics talent continuing to evolve towards hybrid profiles, with strong digital skills, analytical ability, and process orientation. Automation will not reduce the need for people, but will require better-prepared professionals capable of interacting with advanced systems, interpreting real-time information, and adapting to constantly changing environments.
The transformation of the logistics sector is, ultimately, a transformation of profiles and competencies. Understanding this evolution from within allows for anticipation, attracting the right talent, and building teams prepared for the present and future challenges of the supply chain.