One of our colleagues from the Interior Design and Equipment department had the opportunity to share his professional experience with some of the students at Nebrija University. It was a very enriching discussion in which we discussed what we are most passionate about: how spatial design can reflect the essence of a brand.
During the meeting, we delved into the role that branding plays in the development of commercial interior design projects and how guide lines are a key tool for maintaining brand consistency across all points of contact with the customer. We also shared real-life examples of how companies contact us, what type of information they provide (briefings, values, role models, etc.), and how, from there, we begin to build their new store image.
Beyond the design itself, we also discussed the importance of translating that identity into physical experiences, functional and emotional spaces that connect with the consumer from the very first moment.
We love participating in these types of initiatives, bringing the realities of everyday life closer to future professionals in the sector, sharing knowledge, and, why not, inspiring careers. Thanks to Nebrija University for inviting us and to all the students for their interest and participation!