Yole Ice Cream is expanding into Europe with Moinsa, opening its first kiosk in the Alegro Montijo shopping centre in Lisbon.
After devoting many hours of research to developing a unique ice cream recipe made with natural ingredients, with no added sugar that is low in calories and fat, they set out on their next challenge, defining the branding of their global brand.
Under the premise of a minimalist and sustainable style, together with Yolé, we conceptualised the original idea that will serve as a style guide for all its franchisees. Living up to its slogan “Life is better with ice cream”, the residents of the Portuguese capital will be able to enjoy this experience from today thanks to Moinsa.
October 24, 2022