L’Oréal has entrusted Moinsa with the design, construction, manufacturing, management, and implementation of L’Oréal Academy and Salon Emotion, two significant spaces located at its corporate headquarters in Madrid. With the success of the collaboration, L’Oréal has validated Moinsa as a reference supplier to replicate the style of the academy at its headquarters in hair salons associated with the brand.
Salon Emotion is a showroom that replicates a real salon, and its goal is to inspire professionals and encourage them to evolve and transform their own salons. It has different areas that convey the values of L’Oréal Professionnel, Kérastase, Redken, and Shu Uemura brands.
L’Oréal Academy consists of a series of versatile and meticulously designed spaces dedicated to training, product launches, and events with influencers, among others.
For the conception of both spaces, Moinsa opted for wood, a fundamental material to convey warmth and closeness, while the neolith finish radiates quality. All of this was conceived under strict sustainable, technological, and well-being criteria to offer a unique experience.